Know they need marketing to grow business
Are aware of online and freelance solutions
Have tried multiple marketing efforts and had poor or mixed results
Are taken advantage of by their lack of real marketing knowledge
Have been burned financially and have a bad taste for marketing people
Typically from $250,000 to $5M in annual sales
Usually service-driven businesses
Owner is driving force and decision-maker
Had very limited growth and revenue
Have limited knowledge of true business processes
They know what they don't know
Are large enough to have a "marketing budget"
Have very little time to deal with marketing
Have zero resources internally to help them with marketing
Have a very low bar for what's considered "quality marketing"
Have a very low bar for perceived marketing success
Tend to be generational in many cases
Introduction of "side-hustles"
Tend to be desperate for immediate help
Where can they turn?
Access to Online Resources
Access to Online Surveys
Access to Freelancers
Access to Email Services
Have to sort through thousands of people
No knowledge of why/how to use the toolset
Often a pricey experience/subscriptions
Don't have time to do any of this
Have to manage "bid processes"
Multiple services/systems to manage
No master plan/strategy
Not an affordable/reliable pathway
Register for Free
Setup a Free 30 Minute Call
Consultant pulls customer through S.W.O.T. Analysis
Book Follow-Up Call
Present Free Marketing Plan
Identify First Package to Purchase
Rinse & Repeat
Over 75% Conversion Rate after call 2
Immediate Subscription and Purchase
Less than 3%
Some Seasonal Users
65% and Higher are Annual Users
Percentage of people who purchased each package
• Logos - 50%
• Websites - 83%
• SEO - 100%
• Social Media - 72%
• POS - 48%
• Digital Ads - 68%
Ad Giants is NOT A CREATIVE RESOURCE BID SYSTEM
We're No Cotton-Headed Ninnymuggins.
If it's marketing, we can do it. Fixed pricing and dedicated partners for all production.
Specialty & Promo
Clearly defined rules.
We have an Agreement that lays out all of our standards and expectations. We have clear guidelines for performance and quality. If any Vendor breaks any of those rules, we strictly enforce our Agreement, because our reputation for excellence cannot be compromised.
Never miss a deadline
Never disrespect a customer or consultant
Numbers don't lie.
6 Month Limited Pilot
One Chamber. 50 Customers.
We designed and implemented a limited pilot to accomplish the following:
• Validate Financial Projections
• Validate Customer Behaviors
• Validate Marketing Funnel
• Validate System Workflow
• Validate Vendor Portal
• Validate Vendor Performance
• Validate Package Mix
• Validate Quality Assurance
Here's What We Discovered
We've constructed the numbers to represent the potential new revenue to a single Fast Signs location
Average Monthly Revenue Per Customer
Average Package Order
Average Monthly Net Income Per Customer
Average Monthly Gross Revenue
Average Monthly Net Income
Consultant receives 10% commission from gross package sales + $25 subscription per customer
Packages serviced through vendors at fixed, pre-negotiated prices
Total platform operating costs approximately $2,000 per month
Includes software licensing, credit card processing and software hosting fees
Our Fishin' Holes.
We started with Mansfield, TX
Our contention was that if a business is big enough to belong to a local Chamber, then they're likely to have some level of marketing spend.
Owning The Customer.
Creating recurring revenue.
The ability to now offer a brand new range of services that are critical to your current customers, Fast Signs can quickly pivot to fill the huge space left by Kinko's that was seen for decades as the "small business best friend."
On top of that, the local Fast Signs location can reduce monthly costs while significantly adding bottom-line revenue without additional effort.
2nd Quarter Pilot
Utilizing the franchise locations you deem appropriate to execute an accurate representation of your current system, we propose a 6-month program to demonstrate the viability for a potential acquisition of Ad Giants.
We feel that once complete, we will prove the business performance of our system and offering, which will add the following to your company performance:
Franchisee Acceptance and Excitement
Increased Profitability | Local and Corporate
Significant Competitive Advantage
Enhanced Franchise Appeal for Potential Z's
Renewed Customer Activity & Stickiness
New Customer Base
New Customer Channels
Adding Wix to the Mix
New channels, new revenue.
The goal of a creditable partnership.
Successful partnerships deliver benefits to both parties. The upside for all involved must exceed any participation requirements to make sense. We feel by bringing Fast Signs together with Wix, joined together by the Ad Giants platform will create a true win-win.
New channel with well-qualified premium subscription customers
New channels through Ad Giants strategy to involved local Chambers of Commerce and Associations
Thousands of potential premium subscriptions being sold by experienced sales people
Revenue Share Program/Affiliate Programs already in place*
Additional brand exposure through nationally recognized company
Each Fast Signs location** deals with hundreds of potential customers per month which adds up to thousands quickly
Fast Signs Upside
New Revenue Stream through Wix Affiliate Program
Brand Credibility through partnership with Wix
New marketing sales to extend current offering
New Sales Channels via Ad Giants Chamber/Association proven strategy for growth
Wix exclusivity through Ad Giants
* The current Wix rev share and affiliate programs will be honored in this partnership. Individual Fast Signs locations will be seen as separate contributors to premium subscription sales, and the rules set forth by Wix will apply.
** For this pilot we're planning on 12 locations in North Texas to participate
In an effort to keep this exercise simple, the following buckets cover the individual efforts for each company involved:
Provides platform to ingest new customers and run customer marketing programs
Provides all experienced marketing consultants through platform
Manages leads from Fast Signs locations
Sells Wix Websites exclusively
Provides guidance for premium subscriptions and SEO work
Creates all marketing and promotional materials for Fast Signs locations
Engages local Chambers and associations to drive customers
Manages entire program results and associated analytics and data
Provides participating franchised locations for pilot
Works with local participants and Ad Giants for minimal training
Prints all in-store POP to promote new marketing offering
Runs limited marketing in areas of participation to promote pilot
Provides program benefits for rev sharing based on current policies
Provides some level of branding to help promote this partnership, either at Fast Signs locations or through Wix email/social media
Creates benchmarks to measure program success
6 months to prove success
This pilot program is scheduled for a limited time, at which point after success is proven, it will be rolled out to every Fast Signs location domestically and possibly internationally.
The goal of this pilot is for Fast Signs to verify the financial model, customer acquisition and the go-forward purchase of Ad Giants Ventures. Our platform has a very unique approach to how we fulfill marketing and advertising tactics such as websites, social media, etc. There isn't another company with the technology or process like Ad Giants, which is why Fast Signs views this potential acquisition as something extremely valuable to the future growth of their brand.
Their desire is to be seen as "The official ad agency for small businesses."