Some business categories are, well,
boring by nature.
This is Natalie Kloss-Biagini
CEO | Merchant Broker Services
Natalie had established a very successful business and had even just published a brand new website. After reviewing her goals and dreams for the business, we quickly decided that even though she has recently built a new site, her branding was seriously lacking professionalism at the level necessary to grow into larger customers that she targeted. Natalie took the slight blow, and we jumped in starting with a solid strategy that all of her marketing tactics would flow from.
• Projecting a larger, more stable company perception
• Finding her "sweet spot" in this category that she could "own"
• Being very sensitive to her financial layout previously made
Tactics & Final Product
Below are just a few examples of executions we created based on the marketing plan
We started with a new logo and website to elevate her brand perception. Check out her full website here.
Initially skeptical, Natalie gave Ad GIants the freedom to refresh and re-target her branding, and now, she couldn't be more proud and happy! Her site, logo, and sales materials created by Ad Giants have already begun to help her get meetings before thought to be impossible to land. Branding is key to every business, no matter how boring you may feel your business category may be!