Additional Testimonials  |  Envirolume  |  Make 48  | The Not Mom | Paula Newlands | Natalie

Turning up the wattage in our lighting business with Ad Giants.

Johnny Alban.png

This is John Alban

Founder of Envirolume

Business Overview

noun_Camera_682478.png
noun_challenge_396769.png

Snapshot

Johnny has a rich career in Landscaping, Lighting, and Holiday Decor. Armed with a clear vision for the category and how to separate himself from the multitudes of competition, he founded Envirolume.

What started with single residential installments quickly led to commercial-level installments, and has now progressed into multi-state designs and installations.

Challenge

• Solid work ethic but had very basic branding to start with

• Needed a way to grow his residential business into more commercial installations

• Was getting bogged down dealing with state regulations

• Needed someone to offload the marketing task to and free up his time

Tactics & Final Product

Below are just a few examples of executions we created based on the marketing plan.

New Logos, Business Cards, Stickers, etc.

Sales & Event Materials

Lights.png
Envirolume_Website.png

New Website with Analytics, SEO, and eCommerce

Summary

Ad Giants stepped up to fill a gap and assume a critical role in his business without having to pay for an expensive CMO to manage his advertising. Our weekly involvement has grown far past just a "vendor relationship" and is more in line with a true business partnership. Johnny has celebrated having people with decades of business expertise help him avoid mistakes and grow from his undying passion for excellence.