Are you getting through to your customers? Well, after recently watching Conan O'Brian, who had an amazing comedian on talking about how spoiled our youngest generation is, it got me to thinking. You probably spend millions trying to break through to your prospects and customers each day, and the reality is, the space in their collective heads you are fighting for, probably isn't even worth it. In fact, I will go out on a limb and tell you it isn't worth a dime!
Think about this. Our youngest buying generation is made up of people who don't even know what it is like to dial a rotary phone. Voice mail is an archaic party joke to them when at any moment today, they can "Twitter" what they just ate! This is a generation of spoiled rotten brats who demand instant gratification even faster than instant! So if you speak to them, and have the gall to "ask them" to somehow engage your brand, and it takes an ounce of effort, do NOT be shocked when it doesn't work. I say this for one reason. If you use this as a barometer of some sort to gauge what you say, how you say it, how much you spend to say it, trust me, it will change all three. Not only are these youngsters more technologically privileged than HAL in "2001 A Space Odyssey," they aren't very nice about it either. "How dare you waste my time?!" This is the closest thing to an angry mob chasing down Baron Von Frankenstein with pitch forks and fire! God help them if for a nano-second the texting program on their phone seizes up! These morons would never stop to think "oh my gosh, I need to calm down, after all, this message has to travel to SPACE AND BACK before it can work, so I am grateful for what I have!" Heck no! They would rather slam it down, and say, "LIKE...what the $%#@!? This piece of junk!" (The same piece of junk that is 1000 times more advanced than the computers that took 4 men to the moon in 1969!
So, to wrap up, just remember this. Your younger target...well, they are an impatient lot. They expect miracles every moment, and if you cannot cut through and make immediate sense that also has a huge value proposition involved...well, you might as well invent time travel!
