David's blog

Are you getting through to your customers? Well, after recently watching Conan O'Brian, who had an amazing comedian on talking about how spoiled our youngest generation is, it got me to thinking. You probably spend millions trying to break through to your prospects and customers each day, and the reality is, the space in their collective heads you are fighting for, probably isn't even worth it. In fact, I will go out on a limb and tell you it isn't worth a dime!

We found a great article by James Surowiecki at The New Yorker's website that addresses an issue that has long been debated in advertising circles: To spend or not to spend during a recession.  We enjoyed the article so much, we figured you would, too.

Here it is:

In the best selling motivational book, Who Moved My Cheese?, Dr. Spencer Johnson tells an enlightening parable about what can happen if we can’t accept change and are unwilling to try new approaches to fulfill our needs.

Dr. Johnson spins a tale about two sets of mice living in a maze where cheese is set out each day. One day the cheese isn’t there. The first set of mice develops a plan to find cheese elsewhere. The second pair simply sits there, complaining loudly about the fact that someone moved their cheese.