ADGIANTSadmin's blog

Back during my early grunt days in advertising, I worked at McCann-Erickson with a young intern named Lisa Amorosa. Lisa's father was a guy named Eugene Amoroso, who, at the time, was president of Coca-Cola Foods. He had given his daughter a book as she was beginning her career which she, in turn, gave to me. Due in large part to Mr.

They say every cloud has its silver lining and that familiar old adage appears to apply to the current economic downturn, too. We came across an online article at the Wall Street Journal's website that deals with a growing trend in street-side food service:  Gourmet lunch trucks that deliver high-end fare at a more low-end price, directly to the man (or woman) on the street.  Given the state of the economy, the timing couldn't be more perfect.

All those rumors that creativity is dead are wildly exaggerated. Especially in the world of media placement. Thanks to the current economy and it's negative impact on real estate, mobile marketing, the latest new advertising vehicle, is now taking a back seat to something that we consider even more innovative. Brilliant, actually. It's the recent rise of vacant-storefront marketing.

As marketing professionals, we all do a lot of talking, whether it's during meetings, while giving presentations, or during business negotiations. So it makes sense that we should know the principles of effective speaking.  And I'm not just talking proper grammar, inflection, and delivery here.  The actual physical act of how you project air from your lungs past your vocal chords and finally to your audience, can make all the difference in how effectively you present your thoughts.  It's all about breathing.  And breathing correctly.

We regularly receive newsletters, articles, and online updates from marketing-industry consultants that offer a variety of different types of professional tips and advice. One recent item we've received came from the blog at a marketing-resource center called Go-To-Market Strategies. It recommends several useful web-based tools they've found for helping direct marketers maximize their lead-generation efforts.  Given the state of the current economy, and the fact that everyone is open to finding new or improved ways of maximizing lead-gen, we thought it was good intel to share.

Actually, more accurately, we'd like to thank Ad Giants' Education Manager, Heather Beaudoin, for the excellent work that led to us being recognized as a Bronze Award winner at the 2009 Articulate Guru Awards. Heather's entry, our Ad Giants Product Tour video, impressed the judges with its overall clean graphic style and simplicity of design.

We always knew it would happen. We just didn't know precisely when. But now, it appears the time has come.  The much maligned jingle may be making its long-awaited comeback.

As Supplier Forum members of the International Franchise Association, we receive newsletters and regular updates from the organization that inform their membership of current initiatives and projects undertaken in support of the franchising industry.

First there was product placement on television and in the movies. The NBC reality series "Biggest Loser" is a prime example of it. Every week, they insert at least three or four not-so-subtle endorsements for health-conscious products into their programming. Everything from sugar-free gum, to turkey bacon, to bran cereal, to produce-protecting food-storage bags. As much as I enjoy the show, it does, at times, feel like one large commericial pod interrupted now and then by some actual entertainment content.

An article at CNN.com informs us that one little-known side effect of the current economy is that marketers are increasingly targeting American women. Well, duh. Haven't they always? Seems the explanation has to do with women controlling more of the family wealth now that more men are out of work.  I'll say it again, haven't they always?  What does the guy being out of work have to do with it?